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Big Rock calls out what’s ‘real’ about its hard tea | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Christopher Lombardo

It’s tea time for Big Rock Brewery. Calgary’s largest brewer is making further inroads into the ready-to-drink space with its White Peaks brand, and is pushing its four-SKU fruit-based steeped tea line in Western Canada with a shopper program, with plans for more seasonal tea-based offerings down the line.

http://strategyonline.ca/2021/05/12/big-rock-calls-out-whats-real-about-its-hard-tea/
 

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